We help focus your brand strategy so you can connect with your customers and sell more effectively.
Is your brand undervalued by your customers?
- People don’t understand why they need your product or service
- Feeling forced to lower pricing to make sales goals
- Losing business to sub-par competition
The BrandWell Process
Our holistic approach will help you quickly and clearly demonstrate what makes your product or service special, why your customers should care, and enhance its perceived value so they’ll buy more of it, more often.
Utilize
LOGIC
Most brands understand how to use logic to sell their product or service. While we’ll leverage logic in the strategy we create with you, it isn’t the primary motivating factor for your audience.
Leverage
EMOTION
Studies show that 95% of decision-making is based on emotion. This means that selling on logic alone will never be as effective as leveraging the power of emotion to persuade a customer to buy.
Elevate
Value
By leveraging emotion along with logical reasoning, we’ll create the desire to buy your product or service. This enables you to sell on value, rather than cost, resulting in higher margins.
Brand-Scapes? (A Deep Dive)
Our Brand-Scape process creates a visually appealing, consistent design that not only draws in your audience but also strengthens brand recognition and equity.
Brands we’ve made healthier:
Your Guides to a Healthier Brand
Meet Mike
VP of Creative
An award-winning strategist with more than 25 years of experience in roles ranging from graphic design, creative direction, and brand strategy.
More On Mike...
Mike is noted for his upbeat nature and having a strong understanding of both business and brand strategy. His competitive and collaborative nature drives his passions for business, communication, mentoring, and consulting. Mike prides himself on making the most of project budgets and always looks for ‘win/win’ opportunities. His unique ability to get inside the heads of an audience to understand how to motivate them to take the desired action shows in the results of his work.
Mike has been fortunate to live and practice his craft over the years from diverse locations such as California, Colorado, and Hawaii—he now lives in Traverse City, located in Northern Michigan, with his wife Lori and their bulldog Eddie. When not strategizing, you can often find him consuming content on strategy or business—Mike’s biggest influences are Chris Do, Simon Sinek, and Donald Miller.
A college athlete in a previous life, Mike now competes competitively in pickleball and he enjoys getting outdoors as much as possible either on offroad adventures in his Wrangler or while enjoying the twisting back roads in his M3.
Meet Mike
VP of Creative
An award-winning strategist with more than 25 years of experience in roles ranging from graphic design, creative direction, and brand strategy.
More On Mike...
Mike is noted for his upbeat nature and having a strong understanding of both business and brand strategy. His competitive and collaborative nature drives his passions for business, communication, mentoring, and consulting. Mike prides himself on making the most of project budgets and always looks for ‘win/win’ opportunities. His unique ability to get inside the heads of an audience to understand how to motivate them to take the desired action shows in the results of his work.
Mike has been fortunate to live and practice his craft over the years from diverse locations such as California, Colorado, and Hawaii—he now lives in Traverse City, located in Northern Michigan, with his wife Lori and their bulldog Eddie. When not strategizing, you can often find him consuming content on strategy or business—Mike’s biggest influences are Chris Do, Simon Sinek, and Donald Miller.
A college athlete in a previous life, Mike now competes competitively in pickleball and he enjoys getting outdoors as much as possible either on offroad adventures in his Wrangler or while enjoying the twisting back roads in his M3.
Meet Marc
Brand Strategist
A third-generation designer, Marc’s 30-year career began at the legendary firm Chermayeff & Geismar, where he designed the Showtime logo.
More On Marc...
Marc is known for being easy to work with, dependable, and a team player. Not limited to only visual ideas, Marc’s witty approach to concepts and campaigns — especially headline copy helps clients showcase their brand’s unique charm.
Marc’s work has been recognized by the AIGA, Communication Arts, Print Magazine, The Type Directors Club, and the Webbies. He has work published internationally in books and magazines. Graphic Design USA once featured Marc as one of their “People to Watch.” He is a Board Member Emeritus of Spark Design Professionals, a non-profit organization founded in 2000 to support issues concerning design business owners.
Marc recently moved to the greater St. Louis area from NYC, where he lived most of his life. He loves the Midwest’s wide open spaces, fresh air, and overall laid-back vibe. When not designing, Marc is thinking about design. And identifying fonts. Or wondering, ”Why would someone design something like that?“ It never gets old.
Marc is an avid guitar player, sailor, snowboarder, onewheel rider, and parent of two middle school boys.
Meet Marc
Brand Strategist
A third-generation designer, Marc’s 30-year career began at the legendary firm Chermayeff & Geismar, where he designed the Showtime logo.
More On Marc...
Marc is known for being easy to work with, dependable, and a team player. Not limited to only visual ideas, Marc’s witty approach to concepts and campaigns — especially headline copy helps clients showcase their brand’s unique charm.
Marc’s work has been recognized by the AIGA, Communication Arts, Print Magazine, The Type Directors Club, and the Webbies. He has work published internationally in books and magazines. Graphic Design USA once featured Marc as one of their “People to Watch.” He is a Board Member Emeritus of Spark Design Professionals, a non-profit organization founded in 2000 to support issues concerning design business owners.
Marc recently moved to the greater St. Louis area from NYC, where he lived most of his life. He loves the Midwest’s wide open spaces, fresh air, and overall laid-back vibe. When not designing, Marc is thinking about design. And identifying fonts. Or wondering, ”why would someone design something that?“ It never gets old.
Marc is an avid guitar player, sailor, snowboarder, onewheel rider, and parent of two middle school boys.
Awards & Accolades
Over the years, we have amassed numerous accolades, including more than 50 Addy Awards and 12 GC USA awards, while working with global brands such as Starbucks, Duracell, Harley-Davidson, Procter & Gamble, Coors, Kroger, Ace Hardware, and Polaris.
National Addy Awards – National Silver Award for Direct Mail Marketing
District 15 Addy Awards – Gold Award for Direct Mail Marketing
Central Coast Addy Awards – 33 Awards including Gold Awards for Direct Mail Marketing, Corporate Identity, and Industrial Self-Promotion
Central Coast Addy Awards – 23 awards including 2 Gold Addy Awards for poster design and Multi-Part Campaigns, and Best of Advertising Award for Multi-Part Campaign
PIA Awards of Southern California – 4 awards including the People’s Choice Award for Advertising Excellence
Hermes Creative Award Gold Winner – Wilbanks Energy Logistics Logo Design
Hermes Creative Award Gold Winner – Wilbanks Energy Logistics Website Design
ADCD Silver – Duracell Museum of the Obvious; for Duracell/Procter & Gamble
Reggie Award – Green Caps for Green Energy; for Silk/Whitewave Foods
NDAC Denver 50 – Green Caps for Green Energy; for Silk/Whitewave Foods
NDAC Denver 50 – Museum of the Obvious; website for Duracell/Procter & Gamble
AIGA Making the Case – Figment Brand Identity, Watershed Project
AIGA (Re)design Award – Sustainable Design Category, 2nd place
Communication Arts Award of Excellence – MHS Reunion
FWA Site of the Day – M Studio
GD USA – 12 awards for Avivi Beauty Packaging, Kristine Foley Photography, LMCCE Catalogs, MHS Reunion Invitation, NY Sailing Center, Redken 5th Avenue NYC, Sparkle Collagen Packaging, Thirsty / Thirty logo, VMFA Invitation, Wigwam Mills Branding, Wigwam Mills Packaging, Xerox Annual Report
Mohawk Annual Report Collection, Outstanding Achievement – American Museum of Natural History
Mohawk Show, Top Finalist – Caban/Lilien wedding invitation
Print Regional Design Award, Certificate of Excellence – Elseware
Type Directors Club, Certificate of Typographic Excellence – Alkemist Labs Brand Identity
Certificate of Typographic Excellence – MHS Reunion Invitation
Webby Awards, Official Honoree – Friend & Johnson Website
Brand Wellness within Reach
STEP 1
ASSESSMENT
We will identify the specific challenges you’re facing and, most importantly, determine and define what success looks like for your brand.
Step 2
DEVELOPMENT
Our process will enable you to utilize emotion to elevate your perceived value with your customer so you can sell on value rather than cost alone.
Step 3
EXECUTION
Together we will implement a powerful brand strategy into your marketing so you rise above and help you manage your content so you stay on top.
Case Study
Learn how how we helped Workshop Brewing increase its revenue by
more than $330K in the first year.
Ready to improve the health of your brand?
We’d love to learn more about your company and how we can help you. Please use the form to tell us a little about your business and project, and schedule a 20-minute clarity call to explore working together.
If you’re ready to elevate your brand’s performance, let’s talk!