HealthTrust University Conference

HealthTrust Performance Group’s annual University conference brings together more than 3,000 healthcare supply chain professionals for one of the industry’s premier events. Each year, Hardy Branding + Design is brought in to take HealthTrust’s event concept and bring it to life across every visual touchpoint — from the conference logo and motion graphics to signage, presentation decks, and announcement videos. If it shows up on a screen or a wall, we built it.

HTU21 — “Challenge Accepted”

Coming out of the height of the pandemic, HealthTrust needed an event that felt less like a corporate conference and more like a rallying cry. The theme — Challenge Accepted — was a direct response to everything the healthcare supply chain industry had just been through.

Rather than lean into the polished, buttoned-up aesthetic typical of large-scale healthcare events, we pushed in the opposite direction: a bold, illustration-driven visual identity designed to feel human, energetic, and worth showing up for. Five original illustration pieces were created entirely in-house — intricate, expressive works that became the visual soul of the event. One was printed on a 25′ x 30′ tapestry and hung in the main space at Music City Center in Nashville.

More than 80 individual deliverables brought the concept to life across every surface of the venue. The client was so pleased with the result, they flew Mike and his wife to Nashville to experience the event in person.