Rislone

Automotive Website Design & Interactive Product Experience for a Legacy Engine Care Brand

Rislone is a legacy automotive brand, established in 1921, with a long-standing reputation for supporting engine performance and vehicle longevity. Its products have been trusted by organizations ranging from the U.S. Navy to professional racing teams.

In collaboration with The Alchemy Group, Hardy Design Co. led the creative execution of Rislone’s new website—bringing the “Your Car Is What It Eats” campaign to life through a focused, user-centered digital experience.

At the core of the site is the Rislone Regimen, an interactive tool designed to guide drivers toward the right products for maintaining and improving engine health. By simplifying complex maintenance decisions, the experience helps users take a more proactive, informed approach to vehicle care.

Illustrated car characters were developed to reinforce the campaign’s personality and memorability. Integrated throughout the site, these characters serve both as functional guides and as central elements of a broader national advertising campaign.

Project Specs

Client: Alchemy Group

Project Type: Website Design, UX Design

Services: Art Direction, Graphic Design

View Rislone.com

Creative Inspiration

The website design was inspired by a series of national TV ads directed by the Alchemy Group featuring animated talking cars.

Agency: Alchemy Group
Creative Director: Brent Eastman
Copywriter: Tom Nixon

Website Stills

Home Page

Click image to scale

Picking up where the Commercials Alchemy produced left off, the home page features the same cars from the commercials. Each car’s “mouth” opens with a phrase speaking to the areas of maintenance, performance, and longevity, as the user hovers overtop of them.

Product Results Page