HealthTrust University Conference

HealthTrust Performance Group’s annual University conference brings together more than 3,000 healthcare supply chain professionals for one of the industry’s premier events. Each year, Hardy Branding + Design is brought in to take HealthTrust’s event concept and bring it to life across every visual touchpoint — from the conference logo and motion graphics to signage, presentation decks, and announcement videos. If it shows up on a screen or a wall, we built it.

HTU22 — “Boldly Forward”

A year after Challenge Accepted, the message evolved: Boldly Forward — The Future of a World Disrupted. With the worst of the pandemic behind them, HealthTrust wanted an event that looked ahead with confidence — and the creative needed to match that energy.

HTU22 was a motion-heavy production, built around 3D-rendered animations that used perspective, camera movement, and spatial reveals to bring the theme to life. Words and messages emerged as the camera panned or scenes rotated — making the environment itself feel dynamic and forward-moving. Held again at Music City Center in Nashville, we ramped up our services even more than the prior year to execute more than 100 individual deliverables across signage, video, motion graphics, and presentation design.