OUR MISSION
We are your secret weapon when facing execution challenges. By providing strategic consultation and experienced creative resources, we enable you to thrive by relieving capacity burdens that may be holding you back.
How We Work
WIN TOGETHER
We believe in establishing a “win-together” relationship that’s built around transparency. We are focused on developing strategies with you that will contribute to your success within your budget while delivering on the expectations that we set together. We leverage our resources so you’re freed up to meet organizational demands elsewhere.
Alignment
We believe in diving deep into what makes each of our clients’ businesses unique, the specific problems their products or services solve, and most importantly, the metrics from which we will measure success. We use this knowledge to develop the most impactful and efficient results possible. With strategies rooted in thorough research, you can trust that you’re making the best decisions with your budget.
Storytelling
One of the keys to creative execution is creating a desire that’s based on emotion, as well as logic, for your product or service. A well-crafted story that clearly expresses why you do what you do, how you do it, as well as logical reasons for purchasing your product or service, is almost always the most effective way to connect and engage with your audience.
What we do
Creative Services
Brand Strategy
Identity Creation
Logo Design
Brand Voice Creation
Brand Aesthetic Development
Brand Guide Creation
GRAPHIC DESIGN
Ad Creation
Website Design & ADA Compliance
Infographic Creation
Print Design & File Prep
Presentation Deck Design
Copywriting
Messaging Concept Development
Brand Narrative Development
Ad Headline Copy
Strategic Sales Copy
Technical Writing
Multimedia
Motion-Graphic Video Production
Graphic Animation
Photography
Photo Manipulation & Correction
Illustration
Marketing Services
Market Research & Positioning
Marketing Strategy & Planning
Marketing Management
eCommerce Marketing
Amazon Listing & Store Creation
Amazon Product Management
Email Marketing
Social Media Marketing
Influencer Marketing
Advertising & Media Buys
Search Engine Optimization
Marketing Budget Management
Our Secret Weapons
White Label Services
Hardy Design Co. was built around more than 25 years of experience gained from serving a variety of roles within a vast array of business models. During that time, we’ve aided our clients by expanding their resources beyond those of their core teams, freeing them up to focus on the work only they can perform. Through our collaboration together, it is our goal to provide our clients with the following:
- Consultive Services: With experience working with some of the world’s largest brands, we can help to provide real-world guidance as it pertains to brand strategy and creative execution.
- Mitigate Risk: By operating via a ‘pay as you go’ model, we allow our clients to scale their capabilities up and down as needed.
- Empowerment: It is our goal to allow our clients to shine in their roles by easing the tension and anxiety of the projects they’re managing. Working with HDC means never having to worry about deadlines being met or budgets bleeding out.
BRAND STRATEGY
Powerful branding is the key to selling on value rather than relying solely on cost. When looking to connect with your audience, branding is the first place to start. Our approach to brand strategy incorporates brand scripting as well as brand-scape development to weave emotion along with logical reasoning to create a connection with your audience. This process helps to build trust and encourages your audience to evaluate you on the basis of value instead of cost.
- Brand Scripts: Our Brand Script process will help to define your unique selling proposition (USP) while clearly articulating the problem your audience faces, as well as establishing you as an authority on how to help them solve that problem.
- Brand-Scapes: Our Brand-Scape process will provide the perfect visual aesthetic that will invite your audience to listen to your message while providing design consistency for your brand —greatly improving your brand recognition and equity.
OUR TEAM
Creative Team
Award-winning brand strategy and creative execution—recognized by more than 50 Addy awards, as well as awards from ADC, Reggie, and 2 Emmy nominations.
Mike Hardy – Brand Strategist & Creative Director
An award-winning brand strategist with more than 25 years of experience in roles ranging from print production to high-end creative direction and brand strategy, Mike prides himself on understanding how to motivate an audience to take the desired action. Over the years, Mike has amassed numerous accolades, including more than 50 Addy Awards, while working with global brands such as Starbucks, Duracell, Harley-Davidson, Procter & Gamble, Coors, Kroger, Ace Hardware, and Polaris.
Heidi Jones – Project Manager
Heidi brings extensive project management in multiple industries to the table, and is experienced in bringing teams together to achieve client goals. Organization is her game, and work flows are her bag. She’s a master at follow through, believes in a strong work ethic, and that no day is complete without a hearty laugh!
Sheri Kowalski – Art Director & Copywriter
A creative talent with 18 years in the business, Sheri specializes in creative strategy and execution. Her unique ability to clearly visualize the desired outcome, bolstered by her abilities to bring it life through design, photography, and writing make her an amazing all-around talent for creative executions. 11 years working with motion graphics for CBS Television Studios, where she was nominated for multiple Emmys for design and animation, rounds out Sheri’s broad and experienced skill set.
Rich Connolly – Graphic Designer
As a lifelong creative, Rich boasts a diverse skillset that he loves to get his hands dirty with. From layout design, illustration, and writing—there’s nothing he won’t happily dive into as his true strengths lay in his adaptability and enthusiasm. He takes pride in being someone who can figure it out and rises to any creative challenge. Rich’s attention to detail enables him to complete projects quickly and his clever wit and humor are always welcome, especially when the deadline looms.
Nehemiah Harmsen – UX/Graphic Designer
Nehemiah is a user experience designer who creates great-looking, functional, and accessible websites. He has a strong fine art background and has experience in different areas of visual design including logo and print design. He also has experience in animation, audio production, and video editing. His goal has always been to try to have as many tools in his design toolbox so that he is able to provide exactly what is needed for a project.
Marketing Team
As an extension of our creative services, we offer digital marketing services as well. Our marketing team consists of the following core members:
John Smiddy – Marketing Strategist
We work with John through our joint venture, Engage, through which we provide a unique one-two punch of brand and marketing strategy, along with execution services for our clients. John has helped market and scale over 200 companies in various industries over the past 10 years. He is the Founder and Managing Partner of LeadPlan Marketing, the host of “The Marketing Fundamentals Podcast” and the creator of the “5 Pillars of Sales Conversions” formula used at LeadPlan.
Lori Hardy – Account Manager
With over 10 years of experience in sales and consulting, Lori is passionate about helping clients reach their goals. As a “people person,” Lori knows how to work with companies large and small to communicate ideas and strategies, and see their vision come to light. With a background in design, as well as project management, Lori ensures that you’re always in the loop on your projects with us and that your expectations are being met.
AJ Anderson – SEO & Technical Manager
AJ is our search engine optimization management guru. With a love for technical data analysis, AJ keeps a close eye on how your website, SEO, and online ad strategies are performing, while examining new opportunities to elevate your online presence. With a flair for IT, AJ is also a great resource to answer questions when things get a bit technical.
OUR WORK
Examples of OUr Work
Below are a few examples of our work as it relates to the HealthTrust brand, simply click on the image to see each project. To see more examples, please visit our full portfolio.
Additional EXAMPLES OF BRAND STRATEGY & CREATIVE EXECUTION:
TEAM AWARDS
National Addy Awards – National Silver Award for Direct Mail Marketing
District 15 Addy Awards – Gold Award for Direct Mail Marketing
Central Coast Addy Awards – 33 Awards including Gold Awards for Direct Mail Marketing, Corporate Identity, and Industrial Self Promotion
Central Coast Addy Awards – 23 awards including 2 Gold Addy Awards for poster design and Multi-Part Campaigns, and Best of Advertising Award for Multi-Part Campaign
PIA Awards of Southern California – 4 awards including the People’s Choice Award for Advertising Excellence
ADCD Silver – Duracell Museum of the Obvious; for Duracell/Proctor & Gamble
Reggie Award – Green Caps for Green Energy; for Silk/Whitewave Foods
NDAC Denver 50 – Green Caps for Green Energy; for Silk/Whitewave Foods
NDAC Denver 50 – Museum of the Obvious; website for Duracell/Proctor & Gamble
THANK YOU
THANK YOU
Thank you for taking the time to visit us and allowing us to share our story with you. If you would like us to help tell your story, we would love to hear from you.